What You NEED is Proof
I wasn’t planning on posting this today but on my walk this morning I was listening to DOAC and Steven was interviewing James Clear, the author of Atomic Habits and so many things resonated that I wanted to share.
Listening to Clear talk about habits as systems rather than goals made me think about how often I see founders and creators trying to force their way into consistency and then feel frustrated when they dont get the results they think they deserve. They rely on bursts of energy (“motivation”) and long work sprints (“work-aholic”) and then feel confused when those don’t translate into sustained progress over weeks or months.
Follower count plateaus. No significant new business comes in. And a vicious cycle begins where you think you have to DO MORE in order to SEE MORE results.
This is such a dangerously false narrative.
That’s where the idea of 1% improvements becomes less of a cliché and more of a practical filter because it forces a different question… one I ask my clients every time I talk to them:
“What can you repeat even when you’re tired, distracted or overwhelmed?”
Because I’m not interested in what you can do or how much you can post when life is peachy keen and the gods are on your side. I want to know your baseline and from there we BUILD.
Another idea that stopped me in my tracks was Clear’s work with the relationship between habits and identity, which I is sooooo often misconstrued in the online world. It’s easy to say that every action is a vote for the type of person you want to become, but in practice, most people are still negotiating with themselves on a daily basis. I see it all the time.
I hear founders and creators saying they want to be consistent, but they haven’t built anything into their environment or schedule that makes consistency the default. They say they want to focus, but they continue to operate in contexts that reward distraction and vanity metrics. There’s a disconnect between the identity they claim and the systems they actually live inside.
And over time, that disconnect compounds just as much as good habits do.
This is also the thinking behind the FREE 3-day challenge I’ve been building, which is intentionally short because most people need a contained environment where they can actually experience what consistency feels like without overcommitting.
The goal isn’t transformation in that window. It’s PROOF my friends!
Proof that you can choose to be excellent, reduce it to something manageable, and follow through on it repeatedly without needing to renegotiate with yourself every time.
If you’re nodding your head thinking FYEAH! I’m ready for that proof, join me. It’s free and we begin this coming Monday, March 30th.
Idalia