Grab Your Black Dress: The Influencer Era is Dead 🖤

Allow me to scream it from the mountaintops: Followers don’t equal influence anymore!

Let’s take a time machine back to 2014, shall we?

Oh yes, that prehistoric time where just having a pretty feed and a large follower count meant something. Actually, it meant everything. Brands would throw money at influencers like Charlie Sheen at a strip joint. Aesthetic grids, viral dance trends, and engagement pods created overnight stars, and man did they BANK because of it. I know, I’m the one that made them gazillions of dollars because of it.

In 2025, we’re already witnessing the death of the traditional influencer, you know, the ones who built their platforms on nothing but aesthetics, dance trends, and surface-level (“Do you like my new Fendi? tee-hee!”) engagement.

Take note: Shea Marie could’ve been considered “just another” pretty face in 2014. But she’s also brains and hustle, owning clothing brand SAME and skincare brand THE FEELIST. Photo from @sheamarie.

If you’re scratching your head refusing to see this shift… my friend, you’re already behind.